May 2017


Volkswagen’s new factory mural created by Almap BBDO + Lightfarm is so so large it almost didn’t fit in this post! The mural is 530′ wide and the original file is 100.000 pixels wide or 30′ at 300 DPI 🙀 The models and cars were clicked by Lightfarm director Milton Menezes with the 100MP Phase One. The concept car and the scenery was entirely developed in CGI by Lightfarm’s crew.


We were so proud to win a 2017 MANNY award, in the category “Best Medical Device Campaign” for these photography + CGI images for Lazanda, together with Area 23!


“I really connected with the crew at Lightfarm. They are very laid back and highly skilled and passionate with an incredible lust for creating superior CGI. I spent a week in Rio shooting with them and spending time in their studio and on the dance floor. They are all very good dancers!” – Lenny Hickey, VP, Creative Director AREA 23.


Additional credits:

Tim Hawkey – Executive Creative Director, Lenny Hickey, Laura Potucek – Creative Directors art,
Michael Kizilbash, Tony Morrone – Associate Creative Directors copy,
Felipe Munhoz – Type design

Toyota Corolla

Fully CGI Street scene, working with client CAD data for the car.
Via Saatchi & Saatchi.