September 2017


Lightfarm created the images for Bauducco Cereale using photography, CGI and making the post production.

Another work together with AlmapBBDO which we are proud to be part of!


Some people say “Photography is dying”. But here at Lightfarm, it’s more alive than ever with the campaign for Downy and Grey.

The photographers Milton Menezes and Stéfani Pimenta shot all the real flowers present in the different essences of each Downy product.

Thanks to our great Executive Producer Karen Maia for the flowers and the patience to tie them up one by one with nylon wires.

And big thanks to Bruno Kadesh, Art Director at Grey, who helped us and made this job so much fun.


This is definitely one of our CGI + Post favorites! 
Here you can see our retouching process from composition to color grading, and all the beautiful steps in between to integrate the CGI car in the scene!
All Fiat Toro cars were 100% CGI, while the backgrounds were added through Matte Painting technique.

Videogames Beauty

100% illustration artworks by Lightfarm! Always inspired by video games, the talented Giselle Almeida used an iconic scene of American Beauty to make a series of illustrations featuring Link from The Legend of Zelda, Sonic The Hedgehog and Donkey Kong!