April 2018

Hospital Moinhos de Vento

The new McCann Health campaign for Moinhos de Vento Hospital, in Porto Alegre, promotes organ donation through the most basic questioning: What will you leave behind? What is your greatest treasure?

According to the Brazilian Association of Organ Transplants, only 1, out of every 8 potential organ donors, will be effective. To represent the greatest wealth that can be left in life, Lightfarm was invited to create valuable jewelry, or treasure, in the form of organs, from the development of the concepts, to the modeling of each piece. Every element is 100% in 3D.

When we thought of this campaign, we knew how challenging it would be to turn human organs into valuable jewels. Choosing Lightfarm Brazil allowed us to make this great idea into something memorable. A flawless, refined and agile work. I only have one word to describe it: brilliance.

– Thiago Silva, Art Director McCann Health Brasil

Thanks to all McCann Health team for giving us the opportunity to work for such important cause!

Creative Director: Bruno Abner Rebelo
Art Direction: Thiago Silva and Daniel Machado
Designer: Marcelo Segovia
Copyright: Monica Tritone and Fernando Franchim
Client approval: Marga Acioli and Mohamed Parrini

Kraft

Our new 100% CGI Animation, produced for JKR Global, marks the release of JifJaf, KRAFT’s newest cookie brand. We created a fun story that portrays each character’s personality while keeping them ludic, silly and wacky. We made them experience unexpected and fun situations within their own flavor universe. Thus was born the Big Cheese bodybuilder, in the cheese flavor; the lovely lady Cocoa Bell, in the chocolate flavor; the skater Chilly Billy in the pepper flavor, and the super zen Mat Chakra, in Matcha flavor.

 

“It has been an absolute pleasure to partner with Lightfarm to bring the Jif Jaf brand to life. Lightfarm was able to transform the 2D visuals into characters you fall in love with – characters you adore, smile with, and those that always fill your heart with warmth and joy. It was Lightfarm’s passion & perseverance that made this possible. They have been a great partner in this journey and we wish them all the best for the future.”
– Roshni Chatterjee, Head of White Spaces, Kraft Heinz