September 2018

Honda Helmets: Formation

In its campaign to promote its newest line of helmets, Honda decided to make a 100% 3D film, developed by Lightfarm at the invitation of Y&R. Under the motto “Protect Your Freedom”, the purpose of the video was to demonstrate all Honda Technology and safety contained in their helmets. To produce the video, our team used Cinema 4D, Octane, Houdini, Redshift and Zbrush.

Agency: Y&R
Directed: Rafael Vallaperde
Concept Art: Giselle Almeida and Dieg Barcellos
Cinematography: Diego Maricato
CGI: Rafael Moco, Thiago de Sul, Marcelo Cabral, Kawe de Sá, Viviane Rodrigues and Alvaro Moreira
Editing, Post-production and Finishing: Thiago Paladino
Production assistant: Stefani Pimenta
VP of creation: Rafael Pitanguy
Creative Directors: Kleyton Mourão, Beto Rogoski
Copywriter: Flávio Cherem
Art Director: Denon Oliveira
Attendance: Léo Balbi, Diego Passos, Danielle Shimba, Talitha Gomes, Joana Credidio and Giovana Federighi
Planning: Paulo Vita, Felipe Azambuja and Laryssa Queiroz
Media: Glaucia Montanha, Thiago Martinez, Priscila Pimenta, Caroline Straub and Guilherme Almeida
RTV: Nicole Godoy, Camila Naito, Monica Beretta and Stephanie Wang
Sound Mixer: Antfood

Neuromancer

“Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation.” ― William Gibson, Neuromancer
Inspired by William Gibson’s Neuromancer book cover beautifully designed by Josan Gonzalez, Lightfarm’s CG Artist Rafael Mococo only used a free open source 3D software called Blender and it’s renderer called Cycles. Lightfarm’s Director Milton Menezes, photographed himself as the Neuromancer and finished up the Post Production in Photoshop.
Wanna know how we did this? Go UNHIDE School and learn how we did this, download the files, wallpapers and more: www.unhideschool.com

Pet Nativa

“Your order has shipped. Prescription pet food they’ll go crazy for.” In this campaign produced by Area 23 for Pet Nativa, which specializes in natural food for animals, the pets are so crazy about the arrival of the food that pretend to be mail boxes. To create both the dog and cat scene, Lightfarm mixed CGI elements with stock images in the post production.

Fossil

Fossil is a Photography, Photoshop and Dimension Project at UNHIDE School. Here, the tutor Milton Menezes explores real life techniques such as brushing textures with dirt and water to dig the T-Rex out of the ground. Follow every step from brainstorming and concept to final grading and closing files at UNHIDE School!

Shooting with different setups: Phase One IQ3 100MP / Nikon D810 / Iphone 6 with Profoto D1 Flashes / Led Lights / Light Bulbs. Learn all the camera settings and how to balance ISO, Shutter Speed and Aperture to get super fast results. Learn tricks about light and composition rules. Introducing Adobe Dimension: using 3D assets from Adobe Stock. Rendering in 3D was never so easy. Now go and create something!