October 2018


Combining CGI and post-production, Lightfarm produced the image for Renault’s campaign led by DPZ&T, “Girou, Ligou, Ganhou”, where for the first time in over ten years of existence, the brand gives away 100 cars to consumers throughout Brazil. Both the SUV and the scene were CGI modeled using Cinema 4D, Blender e Redshift, and after that, were retouched with the help of our good friend Photoshop.