Some people say “Photography is dying”. But here at Lightfarm, it’s more alive than ever with the campaign for Downy and Grey.

The photographers Milton Menezes and Stéfani Pimenta shot all the real flowers present in the different essences of each Downy product.

Thanks to our great Executive Producer Karen Maia for the flowers and the patience to tie them up one by one with nylon wires.

And big thanks to Bruno Kadesh, Art Director at Grey, who helped us and made this job so much fun.