Michelob Ultra Infusions

Summer is here and Michelob Ultra has just launched a new beer line that is absolutely perfect for the season, Michelob Ultra Infusions. For the launch of this flavored beer category, by infusing the beer with exotic fruits, Lightfarm was invited by FCB Chicago to undertake the creation of the images, built using Photography and CGI, as well as create the beer simulation for the TV commercial.