It’s known as the forgotten complication of type 2 diabetes—heart failure. Too often, physicians see the risk as distant and intangible. To drive a sense of urgency with physicians, “Thief” was created by us in partnership with The Bloc Agency, a portrayal of heart failure as a silent thief that can snatch away a future without warning. This campaign is 100% CGI, which was meticulously crafted to appear realistic and menacing.