Volkswagen Genuine Parts

To promote Volkswagen Genuine Parts, we focused in on the DNA and through the use of iconic characters (cupid, pirate, royal guard and ballet dancer) suggest that a tiny difference in the genetics could affect everything else.

“Doing a job with Lightfarm was a dream since I was a student, and the experience was the best… with great ideas and very high quality, each new image was a revelation! Thanks to all the staff, you’re unbelievable. I look forward to working with you on the next one!” Vitor Fubu, Art Director, BBDO Almap.